This project involved designing and developing a sleek, mobile friendly landing page for Mercedes-Benz Sosnowiec. The goal, as with previous projects, was to create a straightforward yet impactful page featuring a user friendly form for test drive sign-ups.
The primary objective was to efficiently convert traffic from traditional newsletters and social media campaigns into valuable leads.
The Case Study (mobile friendly landing page)
This landing page marked my fourth collaboration with the client. This time I decided to redesign the layout a bit, to emphasise the division between the Vito van image and the sign-up form.
Given the dynamic nature of the content I received to work with — depicting the Vito van breaking through a brick wall — I introduced a tilt to the background, enhancing the overall sense of movement in the direction of the sign-up form.
Interestingly, this landing page deviated from the norm as it was hosted independently — outside the global Mercedes-Benz servers. However, due to shifts in their online strategy, a few years later, they centralised their digital presence, providing a platform for dealers to publish content within their owned environment.
This project also marked a transition in my approach, moving from manual coding to utilising WordPress for the future commissions, ensuring stunning and mobile-friendly landing pages for this exceptional client.