An old client of mine — Robert Jałocha — asked me to design and develop a simple, yet elegant, landing page for his upcoming book titled ‘Obraz Niedoskonały’ (Imperfect Image).
He suggested a two-column layout containing the book’s cover alongside his photo as an author. He also requested a news section in the form of a blog for later use (it’s inactive for now).
The Case Study (simple landing page)
This was the very first website I created using Spectra PRO visual page builder — a tool I chose for its simplicity and extremely fast loading speed (for WordPress, which is generally slow when packed with plugins). The task was clear: to create an elegant yet simple landing page, putting Brainstorm Force visual page builder to the test.
It took me one evening to finish the website. That’s how Spectra PRO is easy to work with. Practically, it’s Gutenberg on steroids utilising WordPress core to build posts and pages visually. Apart from plugins and the theme I always work with, I also used the Animations for Blocks plugin to add the zoom-in effect for images. I was thinking about coding the animations myself, but why reinvent the wheel when plugins make it so much easier? Especially when you want clients like Robert Jałocha to have the freedom to tweak elements without any coding knowledge.
In terms of graphic design, inspired by the hues of his book cover, the site stands out with a gradient background that transitions from regal purple to mysterious black and ends with a dash of blood-red. For accents like links, floating buttons and even the scrollbar I used light purple, which is easy to read against the dark background.
To sum things up, this website is exceptionally fast, with the results in PageSpeed Insights: 100 points for mobile devices and 99 points for desktops.